Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content Perception vs. Reality There’s an alarming difference between perception and reality for current and future retirees. Your Emergency Fund: How Much Is Enough? Having an emergency fund may help alleviate the stress and worry associated with a financial crisis. Rightsizing for Retirement What does your home really cost?